BRANDING AND MANAGING IT

 AS A BRAND

 

Cornetto today is a very strong brand, when it comes to which frozen cone ice cream you would want. It is not only that it is by Kwality Walls and HUL, but it tastes better than any of its counterparts.

Every kid knows what is a Cornetto, and there wil be very few people who might say “I don’t like that flavor of Cornetto.” But no one would say “I don’t like Cornetto.”

To just prove my curiosity, if I find anyone who doesn’t like Cornetto, I went and stood outside the shop in my campus that sells Ice Creams. I asked about 10 people, if they like Cornetto and they all said yes. But when I asked them you are having Mother Diary’s product, they were like is that so, for we all cones are Cornetto!

EVERYTHING ABOUT CORNETTO ATTRACTS YOU –

1.     Cornetto – A brand: It is one of the popular snack items, which no other ice cream manufacturers thought of before.

2.     Logo and Color: The Marketers and Brand Managers have come up with several logos of Cornetto while keeping the basic component of a heart and the word “Cornetto” intact.  if we compare the 2 cornetto logos, we can differentiate the way the heart blends in with the word cornetto, makes it fun and lively. Also the brown background color, symbolizes chocolate, which is the most popular ice cream flavor in the world and one of the best flavors Kwality Wall’s offers. 

3.     Slogan/Tag:  the slogan is catchy and joyful. The recent one is quirky and at the same time, delivers the value proposition -  “Enjoy the ride. Love the ending”. Though it is not as catchy as “Dil ka Connection” but leaves a similar happy experience on the cosumer’s mind.