Tuesday 5 August 2014

KWALITY WALL'S CORNETTO



Who doesn't like to get a bite of the chocolate ice cream in a cone on a hot summer? And, what if, it is nuts and choco chip biscuits? What if, it has premium flavours at reasonable price?


These are the questions one solves with a bite of the Cornetto Walls Ice-creams.

Cornetto is a branded frozen dessert cone manufactured by Unilever and sold under their Wall's brand. Several variations of the product exist, ranging from milk based ice cream to vegetable fat based dessert in flavours like mint chocolate, strawberry, double chocolate, coffee and many more others.



in 1959, Spica, an ice cream manufacturer from Naples, overcame the problem of cones becoming soggy because of ice cream by layering the insides of the wafer with chocolate and sugar coats, thus giving birth to Cornetto.

Nobody, remembers when it was launched in India. Nor do i wanna ponder over this thought, i just want to believe it is timeless and legendary.
A cornetto with hazelnuts.

Today, nobody talks about what Cornetto was like, but what it should be like now and in future.


Through this blog, we will discuss several marketing concepts and understand how of each them can be applied in respect to Cornetto. 

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